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This section presents latest trends that are likely to shape the future businesses. You may also find possible solutions to your real life business challenges, addressed by industry experts.

Industry Trend - Green IT & Information Technology as green enabler

Expert Profile

Daman Sood

Mr. Daman Dev Sood
VP IT & Head Green IT- Practice
Continuity and Resilience (CORE)
New Delhi, India

A well known personality in the field of Green IT, Daman has over 25 years of global IT experience. Prior to joining CORE he has worked with Steria, Xansa & TCS. In the year 2009, he was adjudged “Business Continuity Manager of India” by Business Continuity Institute (BCI). He is India’s first BCS ISEB Accredited Tutor for their Green IT course, is a lead auditor for BS25999 and expert on ISO9001, CMM, CMMi, PCMM etc.

Daman is a well known speaker on Green IT & Climate Change and has delivered several talks at CII, NASSCOM and IEEE.

Trend
The after effects of Global Worming have led to increased awareness towards sustainable environment, concern for dwindling natural resources and e-Waste management issues. Businesses around the world have already begun initiatives like sustainability & Green IT. Some of them have taken a step further by exploring innovative use of “Information Technology” as a green enabler.
In the recently concluded UNFCC meeting at Copenhagen, leading economies have volunteered to significantly reduce their CO2 emissions (5-45%) by 2020. India has committed to reduce the emission by 20-25% of 2005 level by the year 2020.
Business Impact:
Some revealing facts around Green IT

IT contribution to 4-6 % of global CO2 emission
Out of this, 65% is contributed by PC’s, Monitors & Servers
It is estimated that by the end of 2010, 760 million new computers will be in use around the world
According the recent UNEP study, e-waste is estimated to grow by as much as 500% from present level by 2020
Large global outsourcing deals, often include qualifying questions on Green IT/Environment/Sustainability practices

Green IT as a potential enabler

Smarter use of ICT across all economies could reduce global emissions by 15+% by 2020, leading to @ $1 trillion savings
It is predicted that global revenues from climate change-related products and services will hit $2 trillion a year by 2020
This cash can be made available for investment in R&D, generating many more new jobs
In India, NAPCC (National Action Plan of Climate Change) implementation can create 10.5M new jobs in green energy

Adoption Challenges

Human Behavior – resistance to change
Conflict between developed & developing economies
Finance – no benefits before making any investments (proven ROI calculations available)

Early Adoption Examples

DELL – reduced energy consumption (40%), saving 1.8 MUSD per year, by using a tool based switch-on/switch-off for 50000 desktops globally,
Toyota Australia -potential savings @ 43% relating to IT cost, GHG and electricity consumption by implementing office-based IT equipment initiatives
Intel – saved 45 MUSD by consolidating and replacing servers, avoiding new data centre construction, and saved 95 MUSD through Data Centre efficiency program

Conclusion:
In the next 3-5 years adoption of Green IT and any such measures affecting environment, is going to have a significant impact on businesses. The overall business plans will not be complete without factoring Green IT and innovative use of information technology as an enabler towards becoming greener & profitable business.